Umida Group AB (publ) is a Sweden-based company that produces, markets, and sells wine, spirits, mixed drinks, mulled wine, and other alcoholic and non-alcoholic beverages. The company operates through its business areas Umida Brands, Umida Partners, and Brands For Fans Sweden AB, marketing and selling both its own brands and those of external clients. The company's product portfolio also includes cooking products like vinegars and olive oil.