Viva Goods Company Limited 

Viva Goods Company Limited specializes in various aspects of the sports industry, encompassing athlete management, event organization, sports merchandise, advisory services, media production, and content dissemination. Its operations are structured into two primary divisions: Multi-Brands Apparel and Footwear, and Sports Experience. The Multi-Brands Apparel and Footwear division is responsible for the entire lifecycle of sports and lifestyle products, from research and development to design, marketing, and sales. Meanwhile, the Sports Experience division focuses on managing, providing services for, and investing in various athletic venues such as sports parks, centers, and ice-skating facilities. This segment also organizes and supports sports competitions and events, alongside its involvement with an e-sports club. Established on January 13, 2000, the company maintains its headquarters in Hong Kong.