Simplicity Esports and Gaming Company operates as an enterprise focused on competitive gaming across the United States and India. This firm not only owns but also oversees a network of recreational and gaming centers, including specialized esports venues. Within these establishments, it delivers an engaging and enjoyable experience for its visitors. Guests can partake in a diverse blend of augmented reality, virtual reality, and other gaming activities, alongside various indoor entertainment options and dining services. Its offerings are designed to cater to a broad clientele, encompassing corporate groups, families, friends, and children. Initially known as Smaaash Entertainment Inc., the company officially adopted its current name, Simplicity Esports and Gaming Company, in January 2019. Established in 2017, its corporate headquarters are located in Boca Raton, Florida.