WildBrain Ltd. is a global entertainment company specializing in the development, production, and distribution of films and television programs. The company operates through two primary divisions: its Content Business and Canadian Television Broadcasting. With a strong focus on content for children and families, including animated series, WildBrain also offers production services and manages dedicated children's channels on YouTube. Its business model involves multiple revenue streams: The company licenses initial broadcast rights for its new or developing proprietary series to individual broadcasters, streaming platforms, and other media outlets. It also re-licenses existing titles from its extensive library, encompassing both its own intellectual property and third-party produced content. Domestically in Canada, WildBrain holds broadcast licenses and operates television channels such as Family Channel, Family Jr., Télémagino, and Family CHRGD. Beyond content creation and distribution, the company functions as an agency, handling entertainment, sports, and brand licensing for both its proprietary brands and external clients. WildBrain's robust portfolio boasts renowned brands such as Peanuts, Strawberry Shortcake, Chip and Potato, Teletubbies, Yo Gabba Gabba!, Caillou, Johnny Test, In the Night Garden, Twirlywoos, and specific Mattel properties like Bob the Builder, Fireman Sam, Little People, and Polly Pocket. Additionally, WildBrain manages music publishing rights, retransmission rights, and organizes live tours related to its properties. The company's diverse content reaches audiences through various channels, including streaming services, conventional and specialty terrestrial television, cable and satellite broadcasters, and other digital media providers. Initially incorporated in 2004 as DHX Media Ltd., the company officially rebranded to WildBrain Ltd. in December 2019. It is headquartered in Halifax, Canada.