Xtep International Holdings Limited manages the full spectrum of sports product development, encompassing design, manufacturing, sales, marketing, and brand stewardship for athletic footwear, apparel, and accessories. The company operates through distinct divisions: Mass Market, Athleisure, and Professional Sports. While its flagship brand is Xtep, the company also sells products under well-known names like K-Swiss, Palladium, Saucony, and Merrell. Furthermore, Xtep engages in the trading of sportswear. Its extensive distribution network features approximately 6,100 physical retail outlets spanning 31 provinces, autonomous regions, and municipalities within the People's Republic of China, alongside an international footprint and a robust online sales platform. The company was founded in 1999 and is based in Xiamen, People's Republic of China.