LY 

LY Corporation primarily functions as a holding company, responsible for the oversight and administration of its diverse group of subsidiaries and their associated operations. The enterprise's activities are broadly categorized into two main divisions: Media and Commerce. Its Media division delivers various advertising solutions, including both search-based and visual display ads. The Commerce division handles a range of e-commerce offerings, notably through platforms like Yahoo Auction!, Yahoo! Shopping, ASKUL Corp., and Yahoo! Premium. Furthermore, the company extends its services to include financial settlement functionalities. LY Corp. was established in Tokyo, Japan, on January 31, 1996.