Sinad Holding Company, an investment holding company, engages in the industry, trade, tourism, agriculture, real estate development, and contracting activities. It invests in preserved food, real estate development, building and construction materials, electrical and electronic home appliances, and financial and service sectors. The company was formerly known as Aseer Trading, Tourism and Manufacturing Co. and changed its name to Sinad Holding Company in June 2022. The company was incorporated in 1977 and is headquartered in Abha, Saudi Arabia. Sinad Holding Company is a subsidiary of Dallah Albaraka Holding Company.