Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

CEO

Wenbin Qiu

Employees

6762

Country

Cayman Islands

ISIN

KYG0891M1069

WKN

000A14S6Z

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FAQs

What is Baozun stock price today?▼

The current price of 2BZ.F is €0.91 EUR — it has decreased by -5.98% in the past 24 hours. Watch Baozun stock price performance more closely on the chart.

What is Baozun stock ticker?▼

Depending on the exchange, the stock ticker may vary. For instance, on Frankfurt Exchange exchange Baozun stocks are traded under the ticker 2BZ.F.

Is Baozun stock price growing?▼

2BZ.F stock has fallen by -7.69% compared to the previous week, the month change is a +11.76% rise, over the last year Baozun has showed a -3.9% decrease.

What is Baozun market cap?▼

Today Baozun has the market capitalization of 52.94M

What is Baozun revenue for the last year?▼

Baozun revenue for the last year amounts to 1.21B EUR.

What is Baozun net income for the last year?▼

2BZ.F net income for the last year is -29.73M EUR.

How many employees does Baozun have?▼

As of November 2, 2026, the company has 6,762 employees.

In which sector is Baozun located?▼

Baozun operates in the Lifestyle & Brands sector.

When did Baozun complete a stock split?▼

Baozun has not had any recent stock splits.

Where is Baozun headquartered?▼

Baozun is headquartered in Shanghai, Cayman Islands.