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Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
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FAQ
What is Baozun stock price today?▼
The current price of 2BZA.STU is €2.24 EUR — it has decreased by -3.45% in the past 24 hours. Watch Baozun stock price performance more closely on the chart.
What is Baozun stock ticker?▼
Depending on the exchange, the stock ticker may vary. For instance, on exchange Baozun stocks are traded under the ticker 2BZA.STU.
Is Baozun stock price growing?▼
2BZA.STU stock has fallen by -3.45% compared to the previous week, the month change is a +4.67% rise, over the last year Baozun has showed a -8.2% decrease.
How many employees does Baozun have?▼
As of May 06, 2026, the company has 6,762 employees.
In which sector is Baozun located?▼
Baozun operates in the Lifestyle & Brands sector.
When did Baozun complete a stock split?▼
Baozun has not had any recent stock splits.
Where is Baozun headquartered?▼
Baozun is headquartered in Shanghai, Cayman Islands.