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Lamar Advertising 

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Competitors

This list is an analysis based on recent market events. It's not an investment recommendation.
Outfront Media
OUT
Mkt Cap4.77B
Outfront Media operates in the same outdoor and transit advertising space, directly competing with Lamar for ad locations and clients.
Clear Channel Outdoor
CCO
Mkt Cap1.19B
Clear Channel Outdoor is another major player in outdoor advertising, offering billboards, street furniture, and airport ads, similar to Lamar's offerings.
Omnicom Group
OMC
Mkt Cap23.22B
Omnicom Group provides advertising, marketing, and corporate communications services, including outdoor advertising, making it a competitor.
WPP.
WPP
Mkt Cap3.44B
WPP plc is a multinational communication, advertising, public relations, technology, and commerce holding company that competes in the same market for advertising clients.
Publicis Groupe SA
PUBGY
Mkt Cap20.76B
Publicis Groupe offers advertising and communications services globally, including outdoor advertising, competing with Lamar for market share.
Harte-Hanks
HHS
Mkt Cap18.17M
Harte Hanks offers marketing services that include direct marketing, which can compete with outdoor advertising for advertising budgets.
Magnite
MGNI
Mkt Cap1.72B
Magnite provides a technology platform for advertising, and while it focuses more on digital, it competes for the same advertising spend.
Trade Desk
TTD
Mkt Cap10.5B
The Trade Desk operates in digital advertising, offering a platform that competes for advertising budgets, including those allocated for outdoor advertising.

About

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware, USA.
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CEO
Mr. Kevin Patrick Reilly Jr.
Employees
3500
Country
Germany
ISIN
US5128161099

Listings

MU
DE
6LA.MU
STU
DE
6LA.STU
SA
BR
L1AM34.SA
F
DE
6LA.F

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FAQ

What is Lamar Advertising stock ticker?▼
Depending on the exchange, the stock ticker may vary. For instance, on exchange Lamar Advertising stocks are traded under the ticker 6LA.MU.
How many employees does Lamar Advertising have?▼
As of April 12, 2026, the company has 3,500 employees.
In which sector is Lamar Advertising located?▼
Lamar Advertising operates in the Real Estate sector.
When did Lamar Advertising complete a stock split?▼
Lamar Advertising has not had any recent stock splits.
Where is Lamar Advertising headquartered?▼
Lamar Advertising is headquartered in Baton Rouge, Germany.