Bango plc, along with its subsidiaries, specializes in creating and commercializing technology platforms that empower businesses to effectively market and sell their products and services directly to mobile phone users. Its core offerings include Bango Marketplace, designed to connect app marketers with specific "Bango Audiences" to acquire new paying customers. The Bango Payments platform facilitates transactions by linking online app stores and merchants to an expansive user base of roughly 3 billion individuals. Additionally, Bango provides Bango Resale, a solution for streamlining the white-label resale and bundling of digital products and services, and Bango Boost+, a dedicated program focused on accelerating customer acquisition and revenue growth. Operating across the United Kingdom, European Union, United States, Canada, and other international markets, Bango serves a diverse client base spanning the retail, telecommunications, and app development sectors. The company was established in 1999 and maintains its headquarters in Cambridge, UK.