Datalex 

Headquartered in Dublin, Ireland, and established in 1985, Datalex plc specializes in developing and marketing a suite of software products and solutions for the international airline industry. The company operates through two primary divisions, E-Business and TPF Consulting, serving customers across Ireland, the Americas, the Asia Pacific region, the United Kingdom, and other European nations. Its core product lineup includes Datalex Direct, a digital commerce platform enabling airlines to manage direct sales channels; Datalex Merchandiser, which assists airlines in deploying intelligent merchandising strategies, increasing ancillary revenue, and enhancing traveler engagement at various stages; and Datalex NDC, facilitating comprehensive offer and order management for indirect distribution channels via the NDC standard. Furthermore, Datalex provides Datalex Dynamic for creating and optimizing personalized, context-aware offers for both air and non-air travel products. Specific solutions include the Datalex China Shopping and Pricing Engine, designed for airfare shopping and pricing for Chinese airlines, and Datalex Pricing AI, offering real-time pricing capabilities. Beyond its software solutions, the company also delivers professional support and hosting services, connectivity for online payment processing, and expert IT consulting to its airline clientele.