Exceed 

Exceed Company Ltd., established in 2001 and headquartered in Kowloon, Hong Kong, focuses on the creation, manufacturing, and wholesale distribution of a diverse range of athletic and casual products. Operating under the brand name Xidelong, its offerings — which include footwear, clothing, and various accessories — are primarily sold via a network of distributors throughout the People's Republic of China. The company's extensive footwear selection encompasses models for running, leisure, basketball, skateboarding, canvas, tennis, and outdoor activities. Its apparel line features sports tops, trousers, jackets, tracksuits, and coats. Additionally, it provides accessories such as bags, socks, hats, and caps. These items are specifically marketed towards consumers aged 15 to 35.