FirsTime Design 

FirsTime Design Limited, operating through its various affiliated entities, specializes in the conceptualization, international sourcing, and distribution of household furnishings and items for sleeping areas across the American market. The company's product line features an array of goods, including timepieces, bed frames, various tables, illumination devices, wardrobes, and portable beds. These products are made available to consumers via a wide range of conventional retailers and an extensive digital sales platform. Prior to its current designation, the enterprise was known as The Middleton Doll Company. Founded in 1980, FirsTime Design Limited maintains its principal place of business in Pewaukee, Wisconsin.