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Stock Events

Harley-Davidson 

$28.68
430
+$1.01+3.65% 18:22 Today

Statistics

Day High
28.72
Day Low
27.49
52W High
31.25
52W Low
17.09
Volume
574,821
Avg. Volume
2,510,163
Mkt Cap
2.98B
P/E Ratio
13.03
Dividend Yield
2.71%
Dividend
0.78

Upcoming

Dividends

2.71%Dividend Yield
Sep 26
$0.19
Jun 26
$0.19
Mar 26
$0.19
Dec 25
$0.18
Sep 25
$0.18
10Y Growth
-5.69%
5Y Growth
16.67%
3Y Growth
4.45%
1Y Growth
4.26%

Earnings

28OctExpected
Q1 2025
Q2 2025
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Next
-2.44
-0.59
1.25
3.1
Expected EPS
0.461812
Actual EPS
N/A

Financials

7.57%Profit Margin
Profitable
2020
2021
2022
2023
2024
2025
4.47BRevenue
338.74MNet Income

Analyst Ratings

25.67Average Price Target
The highest estimate is 33.00.
From 7 ratings within the last 6 months. This is not an investment recommendation.
Buy
29%
Hold
43%
Sell
29%

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Competitors

This list is an analysis based on recent market events. It's not an investment recommendation.
Polaris
PII
Mkt Cap3.63B
Polaris Industries manufactures Indian Motorcycles, which directly competes with Harley-Davidson in the heavyweight motorcycle segment.
Honda Motor
HMC
Mkt Cap41.34B
Honda Motor Co., Ltd. offers a range of motorcycles that compete across various segments, including the cruiser and touring segments where Harley-Davidson is strong.
Yamaha Motor
YAMHF
Mkt Cap7.66B
Yamaha Motor Co., Ltd. produces motorcycles that compete in the performance and cruiser segments, offering alternatives to Harley-Davidson models.
Kawasaki Heavy Industries
KWHIY
Mkt Cap14.63B
Kawasaki Heavy Industries, Ltd. manufactures motorcycles that compete in the sport and cruiser segments, providing alternatives to Harley-Davidson's lineup.
Duerr
DUERF
Mkt Cap1.88B
Ducati Motor Holding S.p.A. competes in the high-performance motorcycle segment, offering premium bikes that appeal to some of Harley-Davidson's customer base.
Thomson-Reuters
TRI
Mkt Cap46.02B
Triumph Motorcycles Ltd. offers a range of motorcycles that compete directly with Harley-Davidson, especially in the classic and cruiser motorcycle segments.

About

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Show more...
CEO
Arthur Francis Starrs
Employees
7200
Country
United States
ISIN
US4128221086
WKN
000871394

Listings

MU
DE
HAR.MU
MI
IT
1HOG.MI
STU
DE
HAR.STU
BOATS
BOATS
HOG.BOATS

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FAQ

What is Harley-Davidson stock price today?▼
The current price of HOG is $28.68 USD — it has increased by +3.65% in the past 24 hours. Watch Harley-Davidson stock price performance more closely on the chart.
What is Harley-Davidson stock ticker?▼
Depending on the exchange, the stock ticker may vary. For instance, on XNYS exchange Harley-Davidson stocks are traded under the ticker HOG.
Is Harley-Davidson stock price growing?▼
HOG stock has risen by +1.64% compared to the previous week, the month change is a +7.73% rise, over the last year Harley-Davidson has showed a -5.4% decrease.
What is Harley-Davidson market cap?▼
Today Harley-Davidson has the market capitalization of 2.98B
When is the next Harley-Davidson earnings date?▼
Harley-Davidson is going to release the next earnings report on October 28, 2026.
What were Harley-Davidson earnings last quarter?▼
HOG earnings for the last quarter are 0.75 USD per share, whereas the estimation was 0.64 USD resulting in a +16.28% surprise. The estimated earnings for the next quarter are N/A USD per share.
What is Harley-Davidson revenue for the last year?▼
Harley-Davidson revenue for the last year amounts to 4.47B USD.
What is Harley-Davidson net income for the last year?▼
HOG net income for the last year is 338.74M USD.
Does Harley-Davidson pay dividends?▼
Yes, HOG dividends are paid quarterly. The last dividend per share was 0.19 USD. As of today, Dividend Yield (FWD)% is 2.71%.
How many employees does Harley-Davidson have?▼
As of September 04, 2026, the company has 7,200 employees.
In which sector is Harley-Davidson located?▼
Harley-Davidson operates in the Lifestyle & Brands sector.
When did Harley-Davidson complete a stock split?▼
Harley-Davidson has not had any recent stock splits.
Where is Harley-Davidson headquartered?▼
Harley-Davidson is headquartered in MILWAUKEE, United States.