Viva Wine Group AB 

Viva Wine Group AB manages the entire lifecycle of wines and spirits, from their development and production to marketing, importation, and distribution. The company's operations are structured into four key divisions: Sweden, the Nordic region, E-commerce, and an 'Other' category. Its product range features red, white, rosé, and sparkling wines. These are marketed under proprietary brands like Il Barone, Pietro di Campo, Casa Vinironia, Hope, Leva, and Ecologica, alongside partner labels such as Louis Bouillot, Cigarra, Amicone, and Pizzolato. Distribution occurs through diverse channels, including supermarkets, specialized retail outlets, and both business-to-consumer (B2C) and business-to-business (B2B) online platforms. Viva Wine Group serves a wide array of clients, from individual consumers and wholesalers to hotels and restaurants. Established in 1982 and headquartered in Stockholm, Sweden, the company maintains a significant global presence, operating in Sweden, the Nordic countries, Germany, Switzerland, Austria, France, the Netherlands, the United Kingdom, the United States, and China.