Card Factory plc functions as a specialized purveyor of greeting cards across the United Kingdom. The company manages two distinct divisions: Card Factory and Getting Personal. Its operations encompass the entire lifecycle of its offerings, from designing, sourcing, and printing to warehousing, manufacturing, distributing, and retailing greeting cards, gift accessories, balloons, and various gifts. They also provide cards for a multitude of occasions, alongside online personalized cards and bespoke gifts. Products are made available to consumers through an extensive network of physical retail outlets and their digital platforms, cardfactory.co.uk and gettingpersonal.co.uk. Card Factory plc oversees approximately 1,020 company-owned stores and an additional 4 franchised establishments. Founded in 1992, the firm's headquarters are situated in Wakefield, United Kingdom.