SMCP S.A. operates as an international retailer specializing in ready-to-wear apparel and accessories, with its business spanning France and numerous global markets. The company's core activities encompass the design, promotion, and sale of clothing for men and women, alongside various fashion accessories. Its offerings are distributed through an extensive network of physical stores and digital platforms, under four distinct labels: Sandro, Maje, Claudie Pierlot, and De Fursac. As of December 31, 2021, SMCP S.A. maintained 745 retail locations across 42 different countries. Established in 1984, the firm's headquarters are situated in Paris, France. It previously operated as a subsidiary of Shandong Ruyi Technology Group Co., Ltd.