Armah Sports Company 

Armah Sports Co. engages in the construction, operation, management, and maintenance of fitness clubs. It operates under the following brand concepts: Optimo and B_FIT. Optimo is a smart fitness club that is specifically designed for people seeking privacy, outstanding service, and a luxurious atmosphere. B_FIT offers a wide range of innovative tech-enabled solutions integrated with a premium fitness club offering. The firm operates through the Central Region and Western Region geographical segments. The company was founded by Abdul Mohsen Ali Mohammed Al-Hagbani, Fahad Ali Mohammed Al-Hagbani, Sulaiman Khaled Sulaiman Al-Kadi, and Abdulmalik Abdullah Mohammed Al-Hagbani on February 17, 2019 and is headquartered in Riyadh, Saudi Arabia.