Atlanticus Holdings Corporation functions as a financial holding entity, primarily dedicated to furnishing financial technology solutions and related services. Its operations are structured into two distinct divisions: Credit as a Service (CaaS) and Auto Finance. The CaaS segment focuses on facilitating the issuance of both private label and general-purpose credit cards. These card programs are originated by partner lenders and distributed through various avenues, including alliances with retail and healthcare providers, direct mail solicitations, digital marketing initiatives, and collaborations with third-party organizations. Conversely, the Auto Finance division manages the servicing of loans. These loans are typically secured by independent automotive dealerships and specialized automotive finance companies that operate within the "buy-here, pay-here" used car sales model. Founded by David G. Hanna in August 1996, the company maintains its principal corporate office in Atlanta, Georgia.