Atlanticus Holdings Corporation is a U.S.-based financial services firm that delivers a range of credit and related financial solutions to consumers. Its operations are structured into two distinct divisions: 'Credit as a Service' and 'Auto Finance'. The 'Credit as a Service' segment specializes in the origination of diverse consumer lending products. These include both proprietary (private label) and general-purpose credit cards, often facilitated by partner lenders. Distribution occurs through multiple avenues, such as retail and healthcare partnerships, targeted direct mail campaigns, digital marketing, and strategic collaborations. It enables customers to finance a wide array of goods and services – from consumer electronics and furniture to elective medical procedures, educational services, and home improvements – by collaborating with various retailers and service providers. Furthermore, this segment provides outsourced loan servicing solutions, encompassing risk management and customer support for other entities. It also actively tests and invests in cutting-edge consumer finance technology platforms. The 'Auto Finance' segment primarily focuses on acquiring and/or servicing vehicle-backed loans. These loans originate from or are managed for a carefully vetted network of independent automotive dealerships and finance companies, particularly those operating in the 'buy-here, pay-here' and broader used car markets. Additionally, this division offers floor plan financing and various installment loan products. Beyond these core segments, Atlanticus also invests in and manages portfolios of credit card receivables. Established in 1996, Atlanticus Holdings Corporation maintains its headquarters in Atlanta, Georgia.