Fenix Outdoor International 

Fenix Outdoor International AG, operating through its subsidiaries, specializes in the development, production, and distribution of outdoor recreation equipment. Its commercial reach spans Switzerland, Sweden, the wider Nordic region, Germany, the Benelux countries, other European nations, the Americas, and international markets. The company organizes its business into three distinct segments: Brands, Global Sales, and Frilufts. Its extensive product portfolio features outdoor clothing, daypacks, backpacks, sleeping bags, tents, cooking stoves, various bags, outdoor footwear, lanterns, fuel, and assorted accessories. These products are marketed under renowned labels including Fjällräven, Tierra, Primus, Hanwag, and Royal Robbins. Sales are conducted through a network of 95 physical stores located in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, in addition to its Brandretail operations, e-commerce channels, and dedicated brand retail outlets. Established in 1960, Fenix Outdoor International AG is headquartered in Zug, Switzerland.