Lianhua Supermarket Holdings Co., Ltd., along with its various divisions, engages in the operation of supermarkets, hypermarkets, and convenience stores, primarily focusing its retail presence in the eastern region of the People's Republic of China. The company's outlets are recognized under banners such as Century Mart, Lianhua Supermarket, Hualian Supermarket, and Lianhua Quik. In addition to its core retail activities, the firm also distributes goods to wholesale clients, provides logistics support for its wholesale segment, conducts online product sales, offers franchising options for its stores, and supplies catering services. Headquartered in Shanghai, China, Lianhua Supermarket Holdings Co., Ltd. was founded in 1991.