Rakuten Group, Inc. operates as a global provider of internet-based services, maintaining a substantial presence both in Japan and worldwide. The company's diverse operations are structured into three main divisions: Internet Services, FinTech, and Mobile. The Internet Services segment offers a wide array of digital platforms, including the prominent online marketplace Rakuten Ichiba, the e-book vendor Rakuten Books, the travel booking portal Rakuten Travel, and the golf course reservation system Rakuten Gora. It also manages the online fashion retailer Rakuten Fashion, the peer-to-peer selling app Rakuma, the loyalty and cashback program Rakuten Rewards, and Rakuten 24, an online store for everyday essentials and medical supplies. Additionally, this segment provides mobile messaging, Voice over IP (VoIP) capabilities, performance marketing strategies, and e-book offerings. Its FinTech division focuses on financial technology services, which encompass the issuance of credit cards, online banking, various insurance products (including general and life coverage), digital payment solutions, and a platform for online securities trading. The Mobile segment is responsible for delivering telecommunication services, specifically mobile communication, fiber optic broadband connections, and electricity supply services. The company, originally named Rakuten, Inc., rebranded itself as Rakuten Group, Inc. in April 2021. Founded in 1997, Rakuten Group, Inc. is based in Tokyo, Japan.