Yue Yuen Industrial (Holdings) Limited functions as an investment holding company primarily engaged in the production, distribution, and sale of a diverse range of footwear, including athletic, athletic leisure, casual, and outdoor styles. The company operates as a leading original design and equipment manufacturer (ODM/OEM) for numerous globally recognized brands such as adidas, Asics, Converse, Decathlon, Merrell, Mizuno, New Balance, Nike, Puma, Reebok, Salomon, Saucony, Timberland, and XTRATUF. Its reach spans across the People's Republic of China, other parts of Asia, the United States, Europe, and international markets. Beyond footwear, Yue Yuen also retails and distributes sportswear and apparel products, and manufactures leather goods, various clothing items, sports sandals, as well as crucial soles and components. As of December 31, 2021, its retail footprint in the Greater China region was substantial, with 4,631 company-owned stores complemented by 3,786 stores managed by sub-distributors. The firm was established in 1969 and has its headquarters situated in Kwun Tong, Hong Kong.