Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they offer apparel and footwear such as sleepwear, different shoe styles, cotton face masks, outerwear, socks, and scarves. The company also handles stationery, merchandising, freight services, licensing, and gift card breakage services. Through its Pura Vida segment, Vera Bradley offers an assortment of jewelry, including bracelets, rings, and necklaces. Vera Bradley branded merchandise is distributed directly to consumers via its 70 full-line stores and 75 factory outlet stores across the United States (as of January 29, 2022). Sales also occur through its official website, verabradley.com, an associated online outlet site, and an annual outlet event in Fort Wayne, Indiana. Indirectly, these products are available at approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce platforms, inventory liquidators, and through licensing agreements. Pura Vida branded goods are sold via wholesale partnerships and dedicated online portals, including puravidabracelets.com, puravidabracelets.eu, and puravidabracelets.ca. Vera Bradley, Inc. was established in 1982 and maintains its corporate headquarters in Roanoke, Indiana.
The current price of VRA is $3.91 USD — it has increased by +0.77% in the past 24 hours. Watch Vera Bradley stock price performance more closely on the chart.
What is Vera Bradley stock ticker?▼
Depending on the exchange, the stock ticker may vary. For instance, on exchange Vera Bradley stocks are traded under the ticker VRA.
Is Vera Bradley stock price growing?▼
VRA stock has fallen by -1.01% compared to the previous week, the month change is a +17.77% rise, over the last year Vera Bradley has showed a +52.14% increase.
What is Vera Bradley market cap?▼
Today Vera Bradley has the market capitalization of 111.19M
When is the next Vera Bradley earnings date?▼
Vera Bradley is going to release the next earnings report on September 02, 2026.
What were Vera Bradley earnings last quarter?▼
VRA earnings for the last quarter are -0.09 USD per share, whereas the estimation was -0.33 USD resulting in a +72.73% surprise. The estimated earnings for the next quarter are N/A USD per share.
What is Vera Bradley revenue for the last year?▼
Vera Bradley revenue for the last year amounts to 269.65M USD.
What is Vera Bradley net income for the last year?▼
VRA net income for the last year is -47.84M USD.
How many employees does Vera Bradley have?▼
As of July 04, 2026, the company has 1,725 employees.
In which sector is Vera Bradley located?▼
Vera Bradley operates in the Lifestyle & Brands sector.
When did Vera Bradley complete a stock split?▼
The last stock split for Vera Bradley was on June 15, 2004 with a ratio of 1:10.
Where is Vera Bradley headquartered?▼
Vera Bradley is headquartered in Roanoke, United States.