BHG Group AB 

BHG Group AB (publ) operates as a leading online retail group, serving consumers across the Nordic region, wider Europe, and internationally. Its business is primarily divided into two segments: Do-It-Yourself (DIY) and Home Furnishing. The company offers an extensive catalogue of roughly 1.5 million products, spanning categories like DIY supplies, leisure goods, furniture, and home decor items. This vast selection is distributed through nearly 100 e-commerce platforms, including notable sites such as bygghemma.se, trademax.se, chilli.se, nordicnest.se, and furniturebox.se, further supported by approximately 70 physical showrooms. Established in 2006 and based in Malmö, Sweden, the company adopted its current name, BHG Group AB (publ), in May 2020, having previously been known as Bygghemma Group First AB (publ).